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Are you worried about your career?

Career assessments can provide insight -
the first step in turning worry into fulfillment.

Thinking about a job change or starting a small business? Have you tried career tests and career assessments in the past, but didn't get much out of it? Exploring careers and career change is typical for a lot of people.

The U.S. Dept. of Labor says that people change careers 7-9 times in a lifetime. Job changes can average 10 - 14 or more between 18 to 36.

According to a recent survey by The Conference Board, only 45% of Americans are satisfied with their careers. That is the lowest level in 22 years of the survey. Many of the 55% who are dissatisfied feel they are in a dead-end job and are eager for a career change.

Other surveys indicate that as much as 82% of the American workforce is not engaged in their jobs! 

This new world of work means career transition and the need to adapt quickly. Technology advancements and the need for differentiation requires savvy career decisions.

According to Seth Godin, widely published author and futurist, "The only security you have is in your personal brand and the projects you've done so far."
William Arruda, the founder of the leading personal branding program, says, "To succeed in today's ultra-competitive marketplace, you must be keenly aware of external perceptions. Professional and personal success today doesn't happen in a vacuum...your brand is actually held in the hearts and minds of those around you."

What is your personal brand? Are you digitally distinct?

I am digitally distinct! Visit onlineIDCalculator.com

Have you done any strategic thinking to reach your goals - or are you leaving that up to chance?

Who We Serve

  • Individual professionals and executives
    Whether you have Career Focus or not, you can make the leap to your next career gig.

    Career Focus program with career assessments and career coaching. Guides you through discovery of your 4 cornerstones for career satisfaction, career research (online and offline), career decision-making, and an Action Plan. Includes BONUS - 360Reach personal branding assessment and coaching.

    LinkedIn Writing and Coaching: More than 90% of recruiters and hiring managers use LinkedIn to source for job candidates. In fact, it is their number-one tool! 
    As a Certified Personal Branding Strategist, Certified Social Branding Analyst, and Master Resume Writer, I have acquired the up-to-date knowledge and skills to be sure your LinkedIn Profile gets visible with and grabs the eyeballs of those recruiters and hiring managers. Can you afford to have a boring or incomplete LI Profile?
  • Entrepreneurs
    No matter if you're a budding entrepreneur or a small business owner, you must define and express your personal brand and claim your niche, including your Company page on LinkedIn. In addition, the Myers-Briggs Entrepreneur Report can aid you in understanding your strengths and weaknesses as a small business owner. Knowing that, you can take reasonable risk management steps to make your business a success.

  • Career Coaches, Counselors and Consultants
    Career and branding assessments can help you to advance your business. Bring me in as your subject-matter-expert on career assessments or personal branding when coaching your clients (three-way conference call).

  • Companies
    Interested in affordable alternatives to high-priced assessments consulting for talent selection and development, as well as executive coaching, leadership and talent development, and team building?

    As a Reach-certified Personal Branding Strategist and Social Branding Analyst, my workshops and presentations on personal branding, LinkedIn, and social media allow your company to access and leverage the unique strengths of each of your employees. Personal branding within companies is a powerful and high-ROI tool for employee and leadership development.

The Difference that means you gain control of your career

Would you like to be the strategic leader of your career or business, rather than trying out different jobs and careers to see what might fit?

My recommendation: use career assessments, personal branding, branded career communications, and social branding to guide your career. Let me take you step-by-step through the process of fast-forwarding your career or business. Here is what one recent client had to say:

"I very much appreciate your passion, help and energy on my branding project. My LinkedIn and resumes are vastly improved, and my knowledge of how to leverage social media in a productive way has really expanded. Your energy and good humor is just as important. It is not just what you know, but how you deliver it!"-- A. Huston, Senior Software Engineering Manager / Technology Consultant Manager

My professional services combine what you can discover about yourself (internal perceptions), along with what others perceive (external perceptions) about your brand. In addition, my G3! (Get Clear, Get Found, Get Hired!) certification training and Job Search 2.0 package ensure you have all the tools, including a robust LinkedIn Profile, to make your job search successful.
"Susan Guarneri was awesome in this G3! certification training (which incorporates the 360Reach). She has an excellent grasp of writing branded communications that incorporate both personal brand and the all-important Why-Buy-ROI (TM) that get employer'/clients' attention!" -- Susan Whitcomb, Founder/President, www.TheAcademies.com 
With a well-rounded picture of who you are, from both internal and external input, we can work together realistically on what you want to achieve and how best to do that.
My LEAP Program for Career Focus and my branded career communications (resumes, bios, LinkedIn Profiles, Twitter profiles, audio/video scripts, and more) are unique because they use this combined internal/external approach to career and business growth.

"I took your valuable coaching...I have been offered a much better position with the potential to make $130,000 a year within the next year or 2 - a huge boost from my current income! I can't thank you enough!--E. Land, Registered Nurse

Career Resources

Free and low-cost resources include recommended books, articles, CDs, software, and links to valuable web sites and PDFs.  I only endorse products or services I have used or previewed, and am confident in recommending. Bookmark this page to keep up-to-date on the latest tools to help your career and business evolve.

Be sure to subscribe to the Career Goddess Blog with up-to-date information about careers, job search, and entrepreneurship. I stay on top of the latest in job search and career development news so you don't have to!

Follow /connect with me:
Twitter @susanguarneri


Susan Guarneri
National Certified Counselor
National Certified Career Counselor
Certified Personal Branding Strategist
Certified Social Branding Analyst
Certified Online Identity Management Strategist
Certified G3! Branded Communications Coach
Distance Career Counselor - NBCC Certified
Certified Career Management Coach
Master Resume Writer - Lifetime Achievement Award
Certified Expert Resume Writer
Certified VideoBIO Producer

Susan Guarneri

LEAP Career Focus Special! 
 LEAP Complete Package 

Career Directors International
Certified VideoBIO Producer
Certified VideoBIO Producer

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What's happening in the world of work (WOW) and careers? Stay connected with practical career advice, information and resources so you can make the leap to the next level!

Free Career Tests 
 Personal Brand Quick Quiz 
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"Look before you leap. But leap!" - Douglas Wood, Prescriptions from the Dock 

Our programs and services incorporate assessment tools that can catapult you to success in your career or business, but they do not help everyone. Read Who We Serve for more information about the types of people who have used our programs and been most successful.

For more information:
Career Assessment Goddess
3297 N. Lake George Road
Rhinelander, WI 54501
Phone: 715.362-9120
Skype: susan.guarneri