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Personal Branding
for Job Seekers, Professionals, and Entrepreneurs
Maximize what you are amazing at...
Have you differentiated yourself from your competition? Distinguish yourself through your personal brand. Be authentic with your brand attributes and attract the right career opportunities for you by playing up your brand strengths. Tom Peters, the pioneer of personal branding (author of The Brand You 50 and other books), says, "Be distinct or be extinct!" What Makes You So Special?, an article for the Atlanta Journal Constitution on personal branding, proclaims that "determining your personal brand can boost your career".
The 360Reach Branding Assessment is a formal assessment developed by behavioral psychologists and branding experts. It is the first and leading web-based personal branding test. Consider these facts: Taken by more than 50,000 professionals, executives, and entrepreneurs to fast forward their careers and businesses, Ensures confidentiality for respondents, which means TRUE 360 feedback, Guarantees candid responses about your perceived brand and professional reputation, Convenient and easy to complete via the Internet in less than 10 minutes, Provides accurate, honest and actionable feedback, Consolidates responses for you in this web-based system, Focuses on the positive - builds personal brand confidence, Tracks personal brand development over time, Accesses quick brand snapshot with optional telecoaching for brand development.
The 360Reach Personal Branding Programs are customized for job seekers, professionals intent on career development, and entrepreneurs. Discover your unique brand, leverage it into memorable brand communications (such as a resume or business bio), and ensure your brand environment and image are consistent with your branding message. The Reach Personal Branding Club is a membership-based personal branding community with monthly teleseminars by guest experts in branding, career management, and business development. Many resources related to developing and sustaining your personal brand are made available to members only. "Personal Branding is a revolution in the way we manage our careers or businesses. It means identifying and communicating what makes you unique, relevant and compelling so that you can reach your goals. Personal branding means using who you are to get what you want from life." - William Arruda, Personal Branding Guru and Co-Founder of the Reach Branding Club BASIC LEVEL:
Branding Assessment + Feedback Report and Telecoaching
This package includes: 360 Reach Branding Assessment: the leading personal brand assessment. - 360Reach Feedback Report: compiled individual and total responses in a PowerPoint report form.
1 hour of telecoaching reviewing your branding assessment results via the Feedback Report. This will give you insight into your brand as perceived by others, how that may or may not align with your own ideas, and some tips on brand management. - "Turning Your Goals into Gold" e-workbook by William Arruda, Personal Branding Guru, Reach Branding Club.
Investment at Basic Level: $199
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We accept Discover, Mastercard, and VISA
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PRO LEVEL:
Branding Assessment + Self-Study Program
for Job Seekers, Professionals, or Entrepreneurs
Rocket (2 months) or Standard (4 months) Programs Investment for Pro Level: $400 all inclusive
(4 month payment plan available)
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INTENSIVE LEVEL:
Branding Assessment + Self-Study Program + Coaching
Rocket (2 months) or Standard (4 months) Programs Investment for Intensive Level: $1200 all inclusive
(4 month payment plan available)
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BRAND FOLLOW-UP:
Branding Assessment + Annual Brand Review 360 Reach Branding Assessment: administered one year later for brand insights into brand development. - 360Reach Feedback Report: compiled individual and total responses in a PowerPoint report form.
1 hour of telecoaching reviewing your branding assessment results via the Feedback Report. This will help you to determine how effective you have been in promoting your brand in the past year.
Investment for Brand Follow-up:
$149 - save $50 off the Basic Level
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What's happening in the world of work (WOW) and careers? Stay connected with practical career advice, information and resources so you can make the leap to the next level!
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RAVE REVIEWS
for Personal Branding
Dr. Lynn Joseph, President of Career Dynamics, Inc.: "The 360Reach Personal Branding Assessment provided a wealth of valuable data for me, but Susan took it to an elevated level of interpretation and translated it into practical application. With her ability to understand and convey the broad concepts as well as nuances of the data. I came away with new insights and a clear understanding of not only my brand, but also the demographic for which my skills and abilities are suited. I highly recommend Susan AND she is a delight to work with!"
Anna Kanary, President of Global Telepower Training Systems: "What a brilliant tool! Unsure at first, I decided to take the plunge and take the 360Reach branding assessment. I am so glad I did! I discovered I was presenting parts of myself to the world that are not serving me. I also discovered, based on how I am perceived, that I need to go after a new, more exciting type of corporate client. Thanks to Susan's keen ability to analyze the data, I feel clear, focused, and excited about the new direction for my business. A VERY VALUABLE tool!"
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Career Assessment Expert
on
Member Advisory Board 
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Career Assessment Expert
CDI Advisory Council and
Board of Directors
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