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Looking for career resources?

Your career management program
can begin with these...

This page is a compilation of career and small business resources that are highly useful and cost-effective. In fact, many of them are free! Start wherever you like. Any of these will be a valuable addition to your career or small business development toolbag.


Seven Early Warning Signs that Your Career Is in Neutral
by William Arruda, personal branding guru and founder of the first and highest-ranked personal branding web site. Developer of the 360Reach Personal Branding Assessment.

Looking for that Dream Job? by Susan Guarneri, National Certified Career Counselor and Certified Personal Branding Strategist. Founder of AssessmentGoddess.com and the LEAP Program for Career Transition


Career Goddess Blog


Personal Brand Quick Quiz. 
How Strong Is Your Brand?

Career Future Focus Quiz. Where Does Your Career Need a Boost?


Personal Branding TV Short videos with William Arruda and Certified Personal Branding Strategists that inform and entertain you about personal branding.

Reach Branding Club. Personal branding self-study program in on-demand modules. Learn how to "extract, express, and exude" your brand so that you can stand out from the crowd and make a positive, memorable impression. Great for career transition, job search, executive branding, and entrepreneur niche development. Exclusive membership and access to articles, newsletter, and monthly seminars by personal branding guru William Arruda and Certified Personal Branding Strategists. Guest-expert articles, interviews, and teleseminars.

The Go-Giver, Bob Burg co-author, is a parable on howgiving more can actually lead to bigger success. Whether you are a job-seeker, careerist, or entrepreneur the 5 Laws of Go-Giving apply to you. Download the first chapter at the link above (compliments of Bob).

CreativeCareers.com is a resource-packed web site for creative folks. Career services web site of Carol Eikleberry, author of The Career Guide for Creative and Unconventional People, second edition (1999).

America's Career InfoNet at https://www.careerinfonet.org/crl/ is a premier site for career information of every sort. Highly useful articles and links. 

Career Outllook at https://www.bls.gov/ooh/ contains in-depth articles and job projections by the Bureau of Labor Statistics. Written for the consumer, it has a searchable articles index which are often about specific types of jobs, such as Cruise Ship Director. Another free government resource.


"The Job-Loss Recovery Guide" and "Emotional Renewal Guided Imagery for Caregivers"
by Dr. Lynn Joseph. Audio CDs with techniques to maintain your emotional and get you moving toward your goals during difficult times like job loss or caring for loved ones. Contact Dr. Lynn Joseph
for more information.


Job Search Bloopers: Every Mistake You Can Make on the Road to Career Suicide...and How to Avoid Them.
Co-Authors: Susan Guarneri and Laura DeCarlo.Published by Career Press. ISBN-10:1601630166

What Color Is Your Parachute? by Richard N. Bolles has the longest run of any career book and is a perenniel best seller. Chockful of useful exercises, information, and advice. If you only have money for one job search tool, this is it! ISBN1580087272

No More Blue Mondays by Robin A. Sheerer. One of my favorite career transition books by an experienced career counselor. No holds barred look at what makes for job fulfillment. Practical questions to ask yourself at the end of every chapter along with Action Steps to take. ISBN0891061312

Reinventing Work: The Brand You 50 by Tom Peters. Fifty ways to transform yourself from a commodity (an "employee") into an indispensible brand. Written in 1999, this book is still on the cutting edge of what you can do to actually develop and express your brand. ISBN 0375407723

Creating You & Co.: Learn to Think Like the CEO of Your Own Career by William Bridges. Another branding pioneer, William Bridges proposed in 1997 that we stop looking for a job and rather look at employment as a series of consulting gigs with employers being your potential customers. Still timely, with detailed exercised and action steps. ISBN 0738200328

Purple Cow: Transform Your Business by Being Remarkable by Seth Godin. Anything by Seth is bound to be good, and this is no exception. The branding principles in this book for businesses applies just as well to personal branding. ISBN 159184021X

Negotiating Your Salary: How to Make $1000 a Minute (4th edition) by Jack Chapman. Probably the best, no-nonsense book on salary negotiations out there. You will want a copy to refer to for the strategies and "scripts" to use as your career "leaps" forward. Includes how to effectively negotiate raises, benefits and stock options. ISBN 1580083102

Done Deal by Michael Benoliel. Michael teaches the top-10 skills needed to negotiate anything. Filled with behind-the-scene stories, the book makes mastering the deal come alive. ISBN 1593372620

The Career Guide for Creative and Unconventional People by Carol Eikleberry. The absolute best career book for creative types who don't "fit the mold". A classic in the career counseling field and one-of-a-kind practical guide. ISBN 1580080758

What's Your Type of Career?: Unlock the Secrets of Your Personality to Find Your Perfect Career Path by Donna Dunning. By taking advantage of your natural strengths you can make better career choices and be prepared for the changing world of careers. This books explores the 8 ways of working in terms of personality type and looks at matching career fields. ISBN 0891061541

Do What You Are: Discover the Perfect Career for You Through the Secrets of Personality Type by Paul D. Tieger and Barbara Barron-Tieger. Another book on personality type and related careers. Remember, however, that personality type ALONE is not sufficient information to make a career decision. It is merely one piece of the puzzle. ISBN 0316880655
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"Oil the oarlocks. Learn small engine repair. Row your own boat." - Douglas Wood, Prescriptions from the Dock 

Now that you have a few resources under your belt, you may want to consider working with a career coach who can guide you on your journey, AND hold you accountable. Contact Susan@AssessmentGoddess.com today to get started.

For more information:
Career Assessment Goddess
3297 N. Lake George Road
Rhinelander, WI 54501
Phone: 715.362-9120
Skype: susan.guarneri